The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Content provided by Anfernee Chansamooth. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anfernee Chansamooth or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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055: How to do keyword research using Ahrefs ft. Gert Mellak of SEO Leverage
Manage episode 311719861 series 2094424
Content provided by Anfernee Chansamooth. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anfernee Chansamooth or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Do you want to learn how to do keyword research to create content that will grow your website traffic?
Watch this interview with Gert Mellak of SEO Leverage, where you’ll learn:
– How to come up with content ideas for high-ranking articles on Google (that will bring you traffic)
– Live demo of how to use Ahrefs for keyword research
Topics discussed:
00:00 Introducing Gert Mellak
2:00 Is high volume, low competition still the best approach?
04:00 Buyer intent vs research
05:20 A better approach to keyword strategy
07:58 Creating content with intent in mind
10:36 How to use Ahrefs for keyword research
18:00 How to determine search intent for a specific keyword
34:14 How long should your content be?
43:00 What is a content cluster
46:32 Tools for creating SEO-optimized content
About Gert Mellak:
Gert is specializing in SEO and paid search marketing on Google, helping online businesses to get more qualified leads and sales from search engines.
Resources Mentioned:
- How To Create Content That Ranks Page 1 In Google with Gert Mellak
- Gert’s website
- Gert Mellak’s book: “The ERICA Framework – Your Answer to the Toughest SEO Challenges”
- SEO Leverage podcast
- Ahrefs
- Ahrefs YouTube channel
- Surfer SEO
- inLinkz
Connect with me:
- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
- Subscribe to my newsletter: https://anferneec.com/newsletter
- Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide
- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
#authenticinfluence #b2b #podcast
--- Send in a voice message: https://podcasters.spotify.com/pod/show/authenticinfluence/message87 episodes
Share
Manage episode 311719861 series 2094424
Content provided by Anfernee Chansamooth. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anfernee Chansamooth or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Do you want to learn how to do keyword research to create content that will grow your website traffic?
Watch this interview with Gert Mellak of SEO Leverage, where you’ll learn:
– How to come up with content ideas for high-ranking articles on Google (that will bring you traffic)
– Live demo of how to use Ahrefs for keyword research
Topics discussed:
00:00 Introducing Gert Mellak
2:00 Is high volume, low competition still the best approach?
04:00 Buyer intent vs research
05:20 A better approach to keyword strategy
07:58 Creating content with intent in mind
10:36 How to use Ahrefs for keyword research
18:00 How to determine search intent for a specific keyword
34:14 How long should your content be?
43:00 What is a content cluster
46:32 Tools for creating SEO-optimized content
About Gert Mellak:
Gert is specializing in SEO and paid search marketing on Google, helping online businesses to get more qualified leads and sales from search engines.
Resources Mentioned:
- How To Create Content That Ranks Page 1 In Google with Gert Mellak
- Gert’s website
- Gert Mellak’s book: “The ERICA Framework – Your Answer to the Toughest SEO Challenges”
- SEO Leverage podcast
- Ahrefs
- Ahrefs YouTube channel
- Surfer SEO
- inLinkz
Connect with me:
- Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/
- Subscribe to my newsletter: https://anferneec.com/newsletter
- Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide
- Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message
#authenticinfluence #b2b #podcast
--- Send in a voice message: https://podcasters.spotify.com/pod/show/authenticinfluence/message87 episodes
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Similar to Authentic Influence
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
…
continue reading
Montgomery & Co. is a weekly podcast where WNBA champion and part-owner of the Atlanta Dream Renee Montgomery is joined by her mother Bertela Montgomery, her sister Nicole Young and her wife Sirena Grace as they chart a unique path through the business world as four black and brown women keeping their family first at all times. Both insightful and compelling, this one-of-a-kind talk show combines interviews with some of the world’s top innovators & entrepreneurs with sports and culture conve ...
…
continue reading
Each weekday, Marketplace’s Kai Ryssdal and Kimberly Adams make today make sense. Along with our supersmart listeners, we break down happenings in tech, the economy and culture. Every Tuesday we bring on a guest to dive deeper into one important topic. Because none of us is as smart as all of us.
…
continue reading
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Go offline with the Player FM app!
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