Advertising that anticipates auto shoppers - Pixels, Tracking, Analytics, and Targeting


Manage episode 228501682 series 2093416
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.

Auto shopper behavior is no doubt an elusive activity to understand, and respond to. Marketing metrics and analytics tell us a lot, yet waste in dealer ad spend seems rampant. In this session we bring together two dealers and a direct target marketing specialist - for a conversation about consumer behavior, third-party automotive advertising providers, dealership website analytics, and ROI on ad spend. View the full video replay.

98 episodes available. A new episode about every 4 days averaging 34 mins duration .