Manage episode 228501682 series 2093416
Auto shopper behavior is no doubt an elusive activity to understand, and respond to. Marketing metrics and analytics tell us a lot, yet waste in dealer ad spend seems rampant. In this session we bring together two dealers and a direct target marketing specialist - for a conversation about consumer behavior, third-party automotive advertising providers, dealership website analytics, and ROI on ad spend. View the full video replay.
98 episodes available. A new episode about every 4 days averaging 34 mins duration .