Live Web Chat :: What's in a Name? PPC Hacks for Auto Retailers


Manage episode 221114935 series 2093416
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.

When it comes to Paid Search, we are often posed with the question, "What's in a name?" What are the data and best practices for Dealers when it comes to purchasing their own dealership name as a keyword in their PPC Ads? Should Dealers purchase ads with their competitors' names? How does Paid Search stack up to other advertising channels? In this episode, we feature our Live Web Chat with Matt Kolodziej and Julie Lawton from Experian Automotive, discussing at length their findings from the 2018 Sales Attribution Study.

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