Mastermind :: Product Images - E-Commerce vs. Auto Retail

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By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.

Vehicle photos published on the web listing cars for sale typically include dealership logos, phone numbers, website addresses, and other calls to action. But on e-commerce sites, the conventional approach to product photos includes none of these elements. Product photos are plain and simple, letting the shopper focus on the product. Is there a reason that dealers take a different approach with their online listings, or is this more of a bad customary practice embraced by the majority? To discuss, we welcome Veteran Automotive Business Strategist Brian Miller, who explains why e-commerce vendors take the approach they do, and why dealers may want to consider following suit?

Catch the original live streamed recording on our YouTube channel with this link to see the visuals discussed in this podcast episode.

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