ON AIR :: Raising the Bar on Tier 3 Car Ads

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Manage episode 213374505 series 2093416
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.

Dealer video and TV ads do not normally stand out as highly creative or exceptional, and one Chicago-area dealer is setting out to change that. In this episode we talk with Gray Scott, VP of Marketing at a High Volume Dealership in Chicago Metro, who recently created a TV ad for the Honda Accord that is targeted directly at Millennials and that was designed to match the level of advertising we are accustomed to seeing at the OEM level. To view the two ads presented in this podcast go to www.blogproautomotive.com

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