ON AIR :: Risk, Reward, and Consequence With Your Brand in Advertising

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With a household name such as Nike, taking risks with your brand in advertising is a gamble. The reward might be great, depending on the unknown consequences. What can we learn about Nike's decision to make Colin Kapernick their spokesperson, and how do these lessons related to Auto Retail? To discuss this, we welcome long-time fan Amanda Ryan from Build-A-Brand and her Colleague Cameron Moore, along with Terry Lancaster from The Get Ya Some Radio Show.

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