Manage episode 218598579 series 2093416
What is the real story behind CarGurus' new SEM Plus product offering for dealers? Is this a model that gets dealers to pay for CarGurus’ own site traffic? Should 3rd Party Listing Sites even be offering Paid Search to Dealers? In this episode, Chris and Ryan are joined by a new voice - Axle, where the trio talks about inconsistencies coming from key figureheads in the industry, ranging from Customer Loyalty and Rewards Programs to CarGurus’ new SEM Plus product offering.
84 episodes available. A new episode about every 4 days averaging 34 mins duration .