#170: Cruise's Origin Story

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Manage episode 251906111 series 1291551
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Cruise's mysterious "Beyond The Car" event turns out to have been the reveal of its first dedicated robotaxi, the Origin. Both Ed and Kirsten were on hand for the reveal, and share their impressions and analysis of the first production-intent autonomous mobility device by a major Level 4 AV developer. Alex provides the critical perspective (disclosure: he works for a competitor), prompting a lively debate about AV strategy, positioning and communication.

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