SEVENTEEN 세븐틴 'HOT' Kpop Music Review by Jacqueline Jax in English

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SEVENTEEN (세븐틴) 'HOT' Official MV Currently number seven on trending music this band has come out swinging. The video now has over 12 million views and 53,000 comments making this appear to be a summer blockbuster for K-pop group SEVENTEEN. #seventeenhot #reaction Seventeen’s fourth full album was preceded by their first English-language single Darl+ing, released last month. That song felt very much like a placeholder, as many pre-releases tend to be. Now that anticipation has been built, it’s time for the main course. With Hot, the guys are back with a harder-edged hip-hop track (what else is new in K-pop boybandom?) and they make it work despite fighting some polarizing production choices. Jacqueline Jax is a music curator and journalist working in the music business for over 25 years. She works with both mainstream and indie artists. JAX takes a deeper look at lyrics, production, choreography and artistic expression in every music video reaction or music review. Subscribe if you like her style of reviews and enjoy the videos. ✪ Jacqueline Jax Links: https://linktr.ee/jacquelinejax