Avaya Partner Connection Days 2013


Manage episode 2346278 series 11332
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In a preview of the 2013 Avaya Partner Connection Day event being held March 14 at Dave and Busters in Braintree Massachusetts, APNPodcast host Guy Clinch interviews Melissa Nacerino, Director of US Channel Marketing at Avaya. Melissa reviews that the overarching goals of the Partner Connection Days which are to heighten local engagement and to extend Avaya’s strategic and executive messages to a broader partner audience. The events instill confidence in the Avaya brand, reinforce the messages about the company’s stability and solution roadmap. Among many other topics, Melissa tells guy the events are intended to create excitement and enthusiasm within Avaya’s partner base. They are an opportunity to promote Avaya Territory Account Manager and business partner alignment that drives awareness, increases mindshare, enhances brand preference and drives positive selling behavior.

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