A definitive discussion on Consumer Focused Marketing PT 1

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Manage episode 221328212 series 1932618
By Benjamin Mullen and Awin Nordics. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Victor Dahlborg is the Co-founder of Refunder. Today Refunder is Swedens largest cashback site – or – as they describe themselves, a Social shopping site.

Victor Dahlborg

"I would characterize myself as an entrepreneur, but I have a previous background as Global Brand/Marketing Director for companies like PriceRunner and MTG and Telefonica. Some people might also know that I was the founder of the certification Trygg E-handel, that guides consumers in Sweden and Norway to retailers who actually fulfill higher demands than what the law requires. I also co-founded the car buying guide FACIT.com that helps people who really doesn’t care about the logo on the hood, but wants to find a car that matches their needs and price. And that is a really interesting industry.

I would say that the car industry is probably the last disruptive industry after the travel and music industry. It really needs to go through a big change in order to meet the new buying behavior we see in so many other industries. Something that not so many people know is that I was working with a team to build the first – and actually a better version - of todays AirBnB. The problem was that it was launched only 2 weeks before the dot.com crash (in April 2000) J. And the conclusion of that…… its all about Timing."

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