#BehindtheCurtain: You're Not a Thought Leader Unless You Take a Stand


Manage episode 240039776 series 1185015
By James Carbary and Sweet Fish Media. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode, James & Logan share why you can't be a thought leader without taking a stand for or against something.

Thanks to Andy Crestodina for prompting this discussion.

Examples to look at where people & brands do take a stand:

1) Sweet Fish: we adamantly disagree with "Quality over Quantity" in content marketing

2) John Barrows: you have to be agile in your approach to sales & not simply subscribe to one single methodology from now until the end of time.

Check out John's new children's book here: I Want to Be in Sales When I Grow Up!

3) Sangram Vajre at Terminus: marketing is a function of sales

Check out Sangram's new book here: ABM is B2B

4) Dale Dupree: he's leading The Sales Rebellion, talking about vulnerability in sales.

Check out The B2B Sales Show where his new series will be launching soon.

We also discuss the dangers of not taking a stand (vanilla content) and taking a stand just to take it (just causing controversy for no reason).

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