#DemandGen: How to Scale an Outbound Lead Generation Program w/ Sheila Kloefkorn

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By James Carbary and Sweet Fish Media. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

It takes seven to 16 touchpoints to move a prospect to the next stage of the buyer’s journey. Not to buy. Just to graduate to the next stage.

So, what’s the best combination of inbound and outbound touchpoints?

Sheila Kloefkorn, co-host of the B2B Growth Show, explores how to launch and scale an effective outbound lead generation program.

On this episode of #DemandGen, Sheila discusses:

i. The history of ABM and its value for agencies today

ii. How to coordinate sales and marketing to target your ideal account

iii. Personalizing your outbound messages

iv. The benefits of ABM

This series is co-hosted by Sheila Kloefkorn, CEO of KEO Marketing.

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You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

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