Tapping Into 'Intelligent Creativity' To Fuel Modern Marketing Strategies


Manage episode 296337445 series 2544477
By Demand Gen Report. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

According to a new report from Forrester, combining human intuition and machine accuracy produces a more intelligent and transformative creative process for CMOs and agency executives. This allows organizations to move away from the status quo and escape the intuition-governed approach that can often lead to missed opportunities.

In this episode of the B2BMX Podcast, Host Klaudia Tirico sits down with Jay Pattisall, Principal Analyst at Forrester and one of the writers of the "Intelligent Creativity Energizes Marketing Productivity" report, to discuss the modern creative process and how organizations can engage with audiences on various channels (and specifically digital advertising) by combining human intuition and machine accuracy.

Check it out to learn:

  • What "intelligent creativity" means for B2B marketing organizations;
  • How intelligent creativity differs between B2B and B2C organizations;
  • Why the over-saturation of digital advertisements is hindering organizations' ability to connect with buyers; and
  • Solutions to stand out with digital ads and attract customers and prospects through creativity.


72 episodes