Artwork

Content provided by Demand Gen Report. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Demand Gen Report or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Will COVID Change Marketing Measurement Forever?

21:43
 
Share
 

Manage episode 267885518 series 2544477
Content provided by Demand Gen Report. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Demand Gen Report or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

When COVID hit, B2B organizations had to cancel events and quickly pivot to digital campaigns and experiences. The KPIs to measure impact changed and, in turn, so did the benchmarks to success. What measurement challenges did marketers face in light of these strategic pivots? How will buyer preferences and digital channels change the way marketers measure success? How can marketers take a data-driven approach to agility? Hosts Alicia Esposito and Klaudia Tirico get into these and other topics with Bonnie Crater, President and CEO of Full Circle Insights.

RELATED LINKS

  continue reading

151 episodes

Artwork
iconShare
 
Manage episode 267885518 series 2544477
Content provided by Demand Gen Report. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Demand Gen Report or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

When COVID hit, B2B organizations had to cancel events and quickly pivot to digital campaigns and experiences. The KPIs to measure impact changed and, in turn, so did the benchmarks to success. What measurement challenges did marketers face in light of these strategic pivots? How will buyer preferences and digital channels change the way marketers measure success? How can marketers take a data-driven approach to agility? Hosts Alicia Esposito and Klaudia Tirico get into these and other topics with Bonnie Crater, President and CEO of Full Circle Insights.

RELATED LINKS

  continue reading

151 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide