Mindfulness for the B2B Marketer with Shallu Behar-Sheehan, VP - Group Marketing & Chief of Staff at Capgemini

B2B Marketing: The Provocative Truth

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1+ y ago 35:15

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In this episode of B2B Marketing: The Provocative Truth, Richard and Benedict talk to Shallu Behar-Sheehan about the importance of mindfulness for marketers.

Nowadays, marketers struggle to remember what’s most important because they’re caught up in data streams, stakeholders’ input, etc. They are lacking the ability to reflect on their work, and therefore need to develop their presence of mind. But how do you cultivate mindfulness? What does it even mean to be mindful?

Shallu Behar-Sheehan is Vice President, Group Marketing and Chief of Staff at Capgemini, and she has 20+ years in marketing in the technology sector. Prior to joining Capgemini, she was CMO at Trūata, VP EMEA Marketing & Global Campaigns at F5 Networks, and Head of Marketing Communications, Partner Communications & Distribution Marketing EMEAR at Cisco. She has won several awards including Top 20 Women in Tech (B2B Marketing, 2019), Top 100 Most Impactful B2B Marketing Leaders in Europe (Hot Topics, 2019), and Top 100 Most Influential B2B Marketing Leaders in Europe (Hot Topics, 2016).

You can find Shallu Behar-Sheehan on Linkedin.

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