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#158: Career | High-Pressure CMO Roles, Avoiding Burnout, and Growing your Personal Brand with Amanda Goetz

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Manage episode 429027657 series 3290771
Content provided by Exit Five and Dave Gerhardt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Exit Five and Dave Gerhardt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation.

Amanda and Dave cover:

  • How Amanda transformed her LinkedIn strategy to grow her following and engagement
  • The impact of personal branding on social media and its role in business growth
  • Creating a feedback loop to refine and improve content strategy

Timestamps

  • (00:00) - - Intro
  • (07:36) - - How to Use LinkedIn Video
  • (11:04) - - Shifting from Twitter to LinkedIn
  • (14:50) - - Developing a Clearer Target Market and Products
  • (15:33) - - Building Sustainable Momentum Amid Burnout: A CMO's Perspective
  • (19:54) - - Why Your Content Strategy Must Be Focused
  • (25:47) - - The Brand Pyramid
  • (26:42) - - The Emotion Behind Branding
  • (30:12) - - People Are What Matter In Branding Success
  • (35:50) - - The Growing Creator Economy vs. Traditional Corporations
  • (37:08) - - Creating Emotional Brand Connections for Growth Marketing
  • (41:40) - - How Amanda Became a Fractional CMO
  • (44:14) - - Why Amanda Looks to Alex Lieberman for Inspiration

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.

But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?

Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.

Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.

Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more
  continue reading

186 episodes

Artwork
iconShare
 
Manage episode 429027657 series 3290771
Content provided by Exit Five and Dave Gerhardt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Exit Five and Dave Gerhardt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation.

Amanda and Dave cover:

  • How Amanda transformed her LinkedIn strategy to grow her following and engagement
  • The impact of personal branding on social media and its role in business growth
  • Creating a feedback loop to refine and improve content strategy

Timestamps

  • (00:00) - - Intro
  • (07:36) - - How to Use LinkedIn Video
  • (11:04) - - Shifting from Twitter to LinkedIn
  • (14:50) - - Developing a Clearer Target Market and Products
  • (15:33) - - Building Sustainable Momentum Amid Burnout: A CMO's Perspective
  • (19:54) - - Why Your Content Strategy Must Be Focused
  • (25:47) - - The Brand Pyramid
  • (26:42) - - The Emotion Behind Branding
  • (30:12) - - People Are What Matter In Branding Success
  • (35:50) - - The Growing Creator Economy vs. Traditional Corporations
  • (37:08) - - Creating Emotional Brand Connections for Growth Marketing
  • (41:40) - - How Amanda Became a Fractional CMO
  • (44:14) - - Why Amanda Looks to Alex Lieberman for Inspiration

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.

But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?

Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.

Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.

Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more
  continue reading

186 episodes

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