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Content provided by Aoife Daly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aoife Daly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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36: The B2B Marketing ABM Competency Model w/ Joel Harrison
Manage episode 231544608 series 2352785
Content provided by Aoife Daly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aoife Daly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
ABM continues to attract attention globally. What began as a B2B marketing phenomenon in the US, has penetrated European markets.
If you google “account-based marketing,” you’ll find just over half a billion results. Breathe easy. We brought in an expert, Joel Harrison, Editor-in-Chief at B2B Marketing.
B2B Marketing is an organization dedicated to serving B2B marketing professionals. As they continue to research the state of ABM around the globe, they’ve developed the ABM Competency Model. Joel broke down the entire model for us on B2B Revenue Acceleration.
And, he did it in sales terminology.
173 episodes
Share
Manage episode 231544608 series 2352785
Content provided by Aoife Daly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aoife Daly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
ABM continues to attract attention globally. What began as a B2B marketing phenomenon in the US, has penetrated European markets.
If you google “account-based marketing,” you’ll find just over half a billion results. Breathe easy. We brought in an expert, Joel Harrison, Editor-in-Chief at B2B Marketing.
B2B Marketing is an organization dedicated to serving B2B marketing professionals. As they continue to research the state of ABM around the globe, they’ve developed the ABM Competency Model. Joel broke down the entire model for us on B2B Revenue Acceleration.
And, he did it in sales terminology.
173 episodes
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Similar to B2B Revenue Acceleration
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
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continue reading
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