Manage episode 291442954 series 2906267
In this episode, we dig into one of the oldest business debates in the book. Should you invest in marketing or sales? We speak with Tim Fitzpatrick, CEO of Rialto Marketing, who’s an expert when it comes to marketing strategy.
In this episode you will learn:
- The Importance of incorporating storytelling into your sales process
- Sales vs Marketing - What’s more important?
- How a consistent message is needed from start to finish with your entire client experience.
If you’d like to learn more about Tim Fitzpatrick connect with him on LinkedIn here. We also encourage you to check out his company, Rialto Marketing.
Also, for YOU and all of our Two Cents Worth listeners, Tim and his team made a great marketing resource page, which you can view here.
If you’re a B2B Sales professional or entrepreneur wanting to get more insight into the cold prospecting world, sign up for our once per month Outbound Sales Report here.