#39 Stop Selling "Benefits" and "Features" To Your Prospects


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By AgencyFlare - James Harper. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode we discuss a BIG missed step almost every sales entrepreneur struggles with at some point. We discuss the importance of NOT leading with the features and benefits of your product and service. This might sound backwards at first, but when it gets broken down, you will quickly realize how leading with "benefits and features" is killing deals for you.
In this episode you will learn:

  • Why you should never start off talking about your products benefits and features
  • What prospects actually care about. It's not what you think
  • Why all great sales calls should be interviews
  • How to implement a more relational approach with your cold prospects.

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