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How To Get Booked On A Business TV Show
Archived series ("Inactive feed" status)
When? This feed was archived on June 22, 2022 08:08 (). Last successful fetch was on May 14, 2020 21:08 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 150788237 series 1007351
Tracey Madigan is the executive producer of the Washington Business Report on ABC7, Washington DC's go-to show about who in the business world is winning, and how are they doing it. Tracey trained as a journalist in Winnipeg and has worked as a producer and journalist for a number of media outlets over her career. A true media veteran, Tracey has an almost instant sense of what will make a good story (and what won't) when reviewing a pitch.
The Washington Business Report has three main parts:- One-on-ones with global CEOs: CEOs from Donald Trump to Diane von Furstenberg share their passion, past failures, and tips for successful business
- Small business spotlight: tips and takeaways from experts, profiles and first hand lessons, how they overcame hurdles, and who's winning
- Weekly round table: what's new in the business world and why it matters to people
- A journey! Want to make the journalist root for you, so share your challenges and failures along with your successes. This makes you relatable!
- Take away tips and lessons for the audience
- Goes beyond small businesses to include a broader audience. It has to be relatable to everyday people
- Pro tip: make sure you aren't nichey. If you are focussing on B2B, it still doesn't give you permission to fall into jargon, numbers, and business blahblah. It's still about the human connection.
- Producers really grapple with time, and she doesn't have time to negotiate around a pitch. Get to the point! Hook her on your story right away.
- A lot of potential guests want to be on-air for 10-15 minutes. TV segments are short! The show has only 21 minutes of content TOTAL, so it's important to get to the point (are you seeing a pattern here?).
- When you are Ms. Personality in the pre-interview, don't get all serious once the red recording light is on! Trying to act "how people should act on TV" is the number one interview mistake people make (and can make a producer feel a bit let down).
- Quickly engage the producer in your pitch, because more often than not, she is the one that makes the decision. Production teams are getting smaller and smaller, so it is ever-more important to make a human connection right away with the producer.
- A subject line that pulls you in
- A likeable character that has something to teach
- Disrupters: people who break the mold in their industry or company
- Interview with Patrick Byrne from overstock.com: Wallstreet whistle blower, success-story, and seen as "crazy" by his nay-sayers.
- Stories that are boring or inaccessible to those outside your company or industry (e.g. the CEO hire, the new market, the event, etc)
- Using industry-speak
- Using the word "solutions": it doesn't mean anything! Say what the problem was, how you solved it, and why the world is a better place because of you or of your company.
- Totally varies, from a few weeks for a few hours.
- Pro tip: if you are able to give interviews at the last minute when someone else cancels, tell a producer. They will call on you!
- When sharing your bio: "We help "A" do "B" so that "C"". What are you doing, who are you doing it for, and why does it matter?
32 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on June 22, 2022 08:08 (). Last successful fetch was on May 14, 2020 21:08 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 150788237 series 1007351
Tracey Madigan is the executive producer of the Washington Business Report on ABC7, Washington DC's go-to show about who in the business world is winning, and how are they doing it. Tracey trained as a journalist in Winnipeg and has worked as a producer and journalist for a number of media outlets over her career. A true media veteran, Tracey has an almost instant sense of what will make a good story (and what won't) when reviewing a pitch.
The Washington Business Report has three main parts:- One-on-ones with global CEOs: CEOs from Donald Trump to Diane von Furstenberg share their passion, past failures, and tips for successful business
- Small business spotlight: tips and takeaways from experts, profiles and first hand lessons, how they overcame hurdles, and who's winning
- Weekly round table: what's new in the business world and why it matters to people
- A journey! Want to make the journalist root for you, so share your challenges and failures along with your successes. This makes you relatable!
- Take away tips and lessons for the audience
- Goes beyond small businesses to include a broader audience. It has to be relatable to everyday people
- Pro tip: make sure you aren't nichey. If you are focussing on B2B, it still doesn't give you permission to fall into jargon, numbers, and business blahblah. It's still about the human connection.
- Producers really grapple with time, and she doesn't have time to negotiate around a pitch. Get to the point! Hook her on your story right away.
- A lot of potential guests want to be on-air for 10-15 minutes. TV segments are short! The show has only 21 minutes of content TOTAL, so it's important to get to the point (are you seeing a pattern here?).
- When you are Ms. Personality in the pre-interview, don't get all serious once the red recording light is on! Trying to act "how people should act on TV" is the number one interview mistake people make (and can make a producer feel a bit let down).
- Quickly engage the producer in your pitch, because more often than not, she is the one that makes the decision. Production teams are getting smaller and smaller, so it is ever-more important to make a human connection right away with the producer.
- A subject line that pulls you in
- A likeable character that has something to teach
- Disrupters: people who break the mold in their industry or company
- Interview with Patrick Byrne from overstock.com: Wallstreet whistle blower, success-story, and seen as "crazy" by his nay-sayers.
- Stories that are boring or inaccessible to those outside your company or industry (e.g. the CEO hire, the new market, the event, etc)
- Using industry-speak
- Using the word "solutions": it doesn't mean anything! Say what the problem was, how you solved it, and why the world is a better place because of you or of your company.
- Totally varies, from a few weeks for a few hours.
- Pro tip: if you are able to give interviews at the last minute when someone else cancels, tell a producer. They will call on you!
- When sharing your bio: "We help "A" do "B" so that "C"". What are you doing, who are you doing it for, and why does it matter?
32 episodes
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