The Veronica(s) Beard talk to us about building their brand!


Manage episode 250334723 series 2151613
By Becca Freeman and Grace Atwood. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

We’re thrilled to have sister-in-law duo Veronica Swanson Beard + Veronica Miele Beard with us today! Besides being two of the most stylish women we know, they have built an incredible brand. Both women have incredible backgrounds (and stories) to share - it was fun learning how they got their start and went into business together. With backgrounds in design, entrepreneurship, finance, and a mutual love for fashion, they created a brand that it smart, stylish, and inclusive. We talk about extending their size range, their best-selling Dickie jackets, their 10 year anniversary, favorite fashion trends, and personal style icons. We also talk about the importance of family and life outside of work.

More about Veronica Beard:

Products Mentioned:


Instagram Obsessions:

Books Mentioned:

January Book Club Pick:


  • Kassatex: Take 20% off your first order when you shop at and enter code BOP20 at checkout
  • HelloFresh: Get 10 free meals at and use code BOP10.
  • LOLA: Take 30% off your first month subscription - and enter code BOP30 at checkout.

Join our FB group for amazing book recs & more!

Follow us on Instagram @badonpaperpodcast. Follow Grace on Instagram @graceatwood and her blog and Becca @beccamfreeman.

111 episodes