10.04: Branches, digital channels and customer experience without equal

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More than ever, banks need to combine the physical and the digital into an omnichannel experience that exemplifies customer experience at its finest. Consumers expect no less, so how can banks cross the finish line first? Tom McDermott, the co-founder and managing partner of Inver Consulting Group, during an interview at BAI Beacon 2018 in Orlando, built the case for and steps to this winning integration.

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