12.06: The most valuable keys to customer engagement


Manage episode 231427467 series 1352968
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
Despite a newfound fascination with customer engagement, banks know it's a constantly moving target that doesn't reward indecision or momentary distractions. It takes strong resolve and concentration to stay on top of it—and strategy that leverages all that data and high tech have to offer. Carrie Stapp, SVP of product management at Harland Clarke, sees the key to customer engagement as enabling the easy use of the products consumers value most. On this podcast, she discusses how banks can achieve this goal through a smart mix of personal interaction and harnessing valuable customer data.

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