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#48: The Dark Side of Data-Driven: What To Do When Your Data Is Wrong
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As a follow-up to Episode 16, Nate & Brett discuss what to do when your data is not just polluted, but is flat-out wrong.
They talk about ongoing issues with Google Analytics, Facebook, and nearly every analytics platform in digital marketing – and how to deal with the dark side of data-driven marketing.
Issues Discussed
- Follow-up to Google Analytics Spam
- Unspoken issues with Google Analytics
- Problems with internal platform metrics
- Myths about Bad Metrics
- The opportunity for marketers who can overcome bad data
Links Mentioned
- Nate’s Post on Google Analytics Spam
- Episode 16 – Why Your Analytics Are Bullshit
- Info on Vitaly
- Annielytics post on Facebook Link Shims
- Facebook’s Ad Metrics Fraud
The post #48: The Dark Side of Data-Driven: What To Do When Your Data Is Wrong appeared first on Bamboo Chalupa Podcast.
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