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042: A Lesson in Improv and Selling People What They Want

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When? This feed was archived on March 04, 2022 12:29 (2y ago). Last successful fetch was on May 15, 2020 21:28 (4y ago)

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Manage episode 205511018 series 1432774
Content provided by Ali Schwanke and Matt Taylor, Ali Schwanke, and Matt Taylor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ali Schwanke and Matt Taylor, Ali Schwanke, and Matt Taylor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

If you've ever watched Saturday Night Live or attended a show at Second City in Chicago, you're familiar with the concept of Improv -- at least as an observer. But Gina Trimarco believes improv training can be beneficial for executives, sales professionals, and anyone who has to communicate to do their job!

In this episode we talk about:

  • How to build a product that people need when they want something else
  • Running tests to identify how to position your product
  • How Gina leveraged free tools like TripAdvisor for her improve theater to be the #1 attraction in her area
  • Why you have to use the customer’s words in your marketing
  • The hidden benefits of hosting a weekly podcast

Gina Trimarco is the founder and owner of Carolina Improv and Pivot10 Results where she helps shift people problems into performance results. She is also the host of the Pivotal Leader Podcast, featuring interviews with modern and pivotal business leaders who share their experiences and anecdotal success stories to inspire rising leaders to shift their own organizational cultures to higher success.

Learn more at pivot10results.com or listen to the The Pivotal Leader on iTunes. If you visit Myrtle Beach, make sure to stop in for a show at Carolina Improv as well!

  continue reading

47 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on March 04, 2022 12:29 (2y ago). Last successful fetch was on May 15, 2020 21:28 (4y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 205511018 series 1432774
Content provided by Ali Schwanke and Matt Taylor, Ali Schwanke, and Matt Taylor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ali Schwanke and Matt Taylor, Ali Schwanke, and Matt Taylor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

If you've ever watched Saturday Night Live or attended a show at Second City in Chicago, you're familiar with the concept of Improv -- at least as an observer. But Gina Trimarco believes improv training can be beneficial for executives, sales professionals, and anyone who has to communicate to do their job!

In this episode we talk about:

  • How to build a product that people need when they want something else
  • Running tests to identify how to position your product
  • How Gina leveraged free tools like TripAdvisor for her improve theater to be the #1 attraction in her area
  • Why you have to use the customer’s words in your marketing
  • The hidden benefits of hosting a weekly podcast

Gina Trimarco is the founder and owner of Carolina Improv and Pivot10 Results where she helps shift people problems into performance results. She is also the host of the Pivotal Leader Podcast, featuring interviews with modern and pivotal business leaders who share their experiences and anecdotal success stories to inspire rising leaders to shift their own organizational cultures to higher success.

Learn more at pivot10results.com or listen to the The Pivotal Leader on iTunes. If you visit Myrtle Beach, make sure to stop in for a show at Carolina Improv as well!

  continue reading

47 episodes

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