Manage episode 200480533 series 2124446
Strategies helping strategies almost always result in synergy.
Transcript: How many times have we all seen marketing material of some sort that praises the synergy that they create for their product or service? Synergy shouldn’t be a marketing term. It should be something that produces better results or maybe results that come sooner. That’s what I talk about when I say that your purposeful plan, if possible, should include some synergistic interaction between two or more strategies used simultaneously, and I only have two measuring sticks: either you got better results or you got really cool results sooner than most would using different strategies, or you got both, which happens more than people think. Synergistic use of multiple strategies is what often, if done correctly, executed wisely and for the right reason at the right time, can produce results far superior than using the old school ways of we’re going to do A first, then we’re going to do B, then C and on down the line. We don’t have to do that now. We have experience. I’ve learned from my mentors, my dad first among them, I’ve been doing this for 38 years since we opened up Brown and Brown Investment Properties in January of 1977. What we’ve learned is that not only can you develop portfolio A, and then portfolio B and then maybe even a C. You can use two or all three of those pillars of your retirement plan even though in and of themselves, all three might be standalone producers of retirement income, not reliant on the other two at all. While you’re getting to that retirement, you can use two or all three of those, to enhance each other so that it either happens more quickly or more as far as income and retirement, or the best of all, it happens sooner and more because that is much more better in my experience.
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