053: Behind the Book – The Great Fragmentation


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You’ve probably heard that Samma has recently launched his first book. The Great Fragmentation and why the future of business is small. Today we get the back story on the business side of the project, and lessons from the process. What you will learn about Book publishing on this episode: Why books are most often an indirect revenue source. What New York Times best selling really means. Why your following matters when writing. Why we’ve all good a few books inside of us. How presentations and ideas can become something much bigger. How book publishing has flipped in the digital age. Why most books have a single concept told 12 times. Why book publishers want ‘new’ content. Why having a local network matters more than anything. How to hack the book publisher pitching process. The link between speaking and writing. How to become a writer immediately. Why a book is a shared project not just the authors project. Let us know in the comments or on Twitter @BeersBlokesBiz or on Facebook with your opinion of The Great Fragmentation. Get BBB delivered to you Links and resources from the episode: Where to buy the book - The Great Fragmentation Orange is the new black – Samma’s bright jumper on ABC news. Back Spin break dancing at the launch of the book. Read Steve’s Blog here. Complete the BBB Survey Related podcasts Gettin' Press Yes there was breakdancing at the book launch, Thanks Trevor Young. Here is the alternate cover as discussed, do you agree with Samma? Do you have a suggestion for a show topic? Tweet @BeersBlokesBiz The blokes on this podcast were: @seancallanan from Sports Geek @sammartino author of The Great Fragmentation The brew enjoyed by the blokes in this podcast was Coopers Paul Ale Download episode below but we'd prefer you to subscribe in iTunes, Stitcher, Soundcloud or this feed if you don't use iTunes. Don't forget you can get these show notes via email subscription. Let us know your thoughts in the comments

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