070: Rick Chen from Pozible & crowdfunding

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Sean and Scott catch up with co-founder of Pozible.com Rick Chen to discuss crowdfunding. Some insights from Rick on this podcast How answering an ad on Gumtree lead Rick on a wild car trip to Noosa and formed the seeds of business partnership. Where crowdfunding has come from and why even bigger businesses are starting to use it. Crowdfunding brings more than coin. It tests product / market fit, creates buzz and anticipation is the most telling of feedback... will someone buy this product. Why crowdfunding is for more varied projects than just indie music, movies, gaming and tech products. What is Rick's 30% rule? Which platforms have the best success rates in different regions. The backstory to the headline grabbing explosive crowd funding projects of late. Flow Honey and the Coolest Cooler. What are the hacks to running a killer crowd funding campaign. What MacGyver and bad doomed crowd funding projects have in common. How great campaigns are funded BEFORE they launch. What is the optimum length of a project. Why a pre-campaing landing page is critical. Kickstarter gets most of the media, but other platforms like Pozible have advantages especially locally. Scott explains why he's chosen Pozible over Kickstarter and IndieGogo for his campaign to bring an old ice cream truck back to life. Resources. A step by step breakdown of a successful campaign Which platform? Pozible workshops & handbook 10 Ways to Screw Up Your Crowdfunding Campaign. We'll be doing another crowdfunding episode featuring Australian success stories and then we'll come back to Scott to see how he's fairing in the run to the finish line of his campaign. Stay tuned and spread the word. Got more feedback, please email sean AT sportsgeekhq.com or tweet @BeersBlokesBiz or @seancallanan. Some useful links and listens iTunes reviews - 56 have left an iTunes review for the podcast - THANK YOU Got a question? Tweet the Blokes or @BeersBlokesBiz Let us know in the comments or on Twitter @BeersBlokesBiz or on Facebook with your opinion. BBB SPONSOR - PESA INTERNET CONFERENCE Join the Blokes at PESA Internet Conference on May 27-29 on Gold Coast. Go to InternetConference.com.au to book your registration NOW. Get BBB delivered to you Connect with these Blokes The blokes on this podcast were: @seancallanan from Sports Geek and SeanCallanan.com (FB.com/SeanCallananSpeaks) @scottkilmartin from Short Batch, Online Store Guys and VintageIceCream Truck.com Rick Chen (@RickChenn) from Pozible Thanks for review Always great content, and great guys to listen to. Have been enjoying the breadth of topics, and learnt a fair bit along the way. Keep it up guys! - Huppy Download episode below but we'd prefer you to subscribe in iTunes, Stitcher, Soundcloud or this feed if you don't use iTunes. Don't forget you can get these show notes via email subscription. Let us know your thoughts in the comments

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