088: Hacking your way to media coverage

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Samma (aka Steve Sammartino) has a great track record of getting mainstream press coverage for himself and his companies.

Here is what we learned from this podcast

  • Samma’s never fail formula for getting press
  • Importance of having several angles
  • Don’t fall in love with your story
  • Start small, home runs come later
  • Know your Gaddie Pitch
  • Keep the momentum up
  • Don’t forget to follow up after press coverage

Some insights & links from this podcast

Let us know in the comments or on Twitter @BeersBlokesBiz or on Facebook with your opinion.

Nice work Huppy, now available in GIF form

Well done to @huppy on @TheProjectTV we'll be using this gif for a while #goodworkbloke pic.twitter.com/UfGYZ1bj2n

— Beers, Blokes & Biz (@BeersBlokesBiz) September 4, 2015

Somebody get @Huppy a TV show. http://t.co/TLVHG1Gkwa

— Scott Kilmartin (@ScottKilmartin) September 3, 2015

Spotted: #AustralianMade @TomcarAustralia in @theheraldsun today! Pick up a paper to read about #ATV #manufacturing in Melbourne

— Australian Made (@AustralianMade) August 26, 2015

Connect with these Blokes

The blokes on this podcast were:

Thanks for review

Great Business Podcast; Why? Well read this
BBB is a good mix of authenticity, sound business advice, great guests, all combined in a relaxed atmosphere! Those sharing their stories have “been there, done that”, so if you are some kind of an entrepreneur, you would love that! To be completely Oz, BBB should be called BBBBBQ: Beers, Blokes, Business around a BBQ, no? philippemelbourne

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