Robin Bradley, Author, Controversial Article on Harleys More Roads Strategy


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In this podcast, John and Mark chat with Robin Bradley, writer for American Motorcycle Dealer Magazine.

Robin shares his candid point of view about the Harley-Davidson legacy. The conversation revolves around an article that Robin wrote recently in a trade publication about HD's More Roads campaign that applauds the new direction the Motor Company is heading in. He maintains it is possible to maintain the core group of customers while attracting a new generation of riders with different needs and expectations.

Robin also discusses how the dealership network is responding to the changes and the overall timing of the More Roads strategy.

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