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44 - FTC Guidelines for Product Reviews, Lizzie Bennet Diaries Kickstarter
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Did you know that brands can get into big trouble with the Federal Trade Commission if you don't properly disclose your relationship as a content creator to the brand? The FTC has issued revised guidelines surrounding product reviews and what creators are required to disclose when receiving product for free. That plus Bernie Su joins Lon and Tim to talk about the Lizzie Bennet Diaries' very successful Kickstarter!
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