Brand first, business second - Storyteller/Illustrator Jae Kutin (The INKtrovert)

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Jae never imagined she’d pursue a freelance career - or even a creative one, for that matter.

After graduating and then missing out on a job she’d set her heart on, Jae began exploring her creative interests and started work on a couple of personal projects.

Before long, she’d developed an eye-catching and memorable brand - The INKtrovert, and was winning gigs on the back of putting her work out there online.

Despite this early success, Jae admits that she was reluctant to embrace the business side of being freelance, hanging on to a part-time job instead of going at it wholeheartedly.

She’s now all in, having gone freelance full-time and committed herself to building a business around her brand. So what has she learnt so far? And what is she doing to grow the business as well as the brand?

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