Brand first, business second - Storyteller/Illustrator Jae Kutin (The INKtrovert)


Manage episode 229897301 series 1401878
By Steve Folland, Being Freelance - The freelance podcast with Steve Foll, and a stack of amazing freelancer stories. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Jae never imagined she’d pursue a freelance career - or even a creative one, for that matter.

After graduating and then missing out on a job she’d set her heart on, Jae began exploring her creative interests and started work on a couple of personal projects.

Before long, she’d developed an eye-catching and memorable brand - The INKtrovert, and was winning gigs on the back of putting her work out there online.

Despite this early success, Jae admits that she was reluctant to embrace the business side of being freelance, hanging on to a part-time job instead of going at it wholeheartedly.

She’s now all in, having gone freelance full-time and committed herself to building a business around her brand. So what has she learnt so far? And what is she doing to grow the business as well as the brand?

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189 episodes