Moving the needle every day - Lead Generation Strategist Cathy Wassell

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Cathy only needed 3 days work when she first started out as a freelance social media manager, and she was lucky enough to fill those slots without too much effort. When she lost a client later down the line and found herself exploring lead generation strategies, Cathy retrained as a Facebook Advertising specialist, re-positioning herself and her services in the process.

Cathy talks about her experiences of training, finding clients, pricing her services, taking on associate freelancers, and partnering with other women in business to co-found a new company.

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