Niche Reputation - Facebook Ads Consultant Mojca Zove

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The first part of Mocja’s freelance career was spent building her reputation. Starting with local companies in her native Slovenia, eventually spreading out to the US.

Through content marketing, podcast appearances, nurturing Twitter relationships and speaking/attending conferences, she built a reputation as the go-to-person for Facebook ads.

Then she hit ‘delete’ on all her other services to really focus on her niche.Now, with her reputation as her foundation, she’s building her business to suit the lifestyle she wants to lead. Turns out when you get fired from your first job, you can convince the world to hire you.

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