Setting goals and setting up an agency


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By Steve Folland, Being Freelance - The freelance podcast with Steve Foll, and a stack of amazing freelancer stories. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

After leaving agency life behind in search of autonomy, Alex built up his freelance web design career around a full-time working from home gig.

His goal was to run his own agency, but he was stuck working on client-led projects that he didn't really believe in. Alex knew he could do a better job for his clients if only they'd let him take the driving seat.

He re-positioned himself as a marketing consultant and began to take on projects where he'd play a leading role. Business grew, and soon Alex was ready to hire his first member of staff.

His agency, The Lead Engine, is now 6-people strong, and Alex is working hard to get to a point where marketing and strategy can be his sole focus.

(Well, that and being around more for his family. Fridays off, anyone?).

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190 episodes