Setting goals and setting up an agency

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After leaving agency life behind in search of autonomy, Alex built up his freelance web design career around a full-time working from home gig.

His goal was to run his own agency, but he was stuck working on client-led projects that he didn't really believe in. Alex knew he could do a better job for his clients if only they'd let him take the driving seat.

He re-positioned himself as a marketing consultant and began to take on projects where he'd play a leading role. Business grew, and soon Alex was ready to hire his first member of staff.

His agency, The Lead Engine, is now 6-people strong, and Alex is working hard to get to a point where marketing and strategy can be his sole focus.

(Well, that and being around more for his family. Fridays off, anyone?).

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