Consumer packaging feedback key to cracking new markets: Tetra Pak

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Manage episode 221281956 series 1598992
By William Reed Business Media. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Consumer feedback on the functionality of packaging is increasingly important for Tetra Pak as it expands into new markets, according to the company's head of user experience research.

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