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You Get What You Pay For
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Would you like to buy a Lamborghini for the price of a Honda Civic? Obvious answer, right? So why does a company, who is getting poor service, expect to get better service somewhere else but at the same price?
As the old saying goes, “you get what you pay for”. While in certain situations this may not be the case, I have found over the years that a majority of the time, this holds true.
Being the owner of a service company, I have seen this situation play out far too often. Countless times I have had prospects approach us looking for someone new because their current solution is not working. We go through the process, they love everything they hear and then it all falls apart when we talk pricing. It can be extra frustrating when they tell you all along the way how much better this will be and how much value we can bring. Yet, they aren’t willing to pay more?
I am not doing this podcast just to complain (although I do think I have a valid reason to do so). I am writing to the other business owners who have run into this situation and to hopefully provide some remedies.
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