BTU #247 - Navy Spouse to Founding Perspective Fitwear (Stephanie & Kory Perez)

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Why Listen: This is the first interview I’ve done with the spouse of a member of the Armed Forces, and this is a fantastic interview for anyone interested in entrepreneurship. Stephanie and Kory (Navy O-3 currently on Active Duty) started Perspective Fitwear. In this interview we talk about the nuts and bolts of starting a company, including how to incorporate, how much it costs, how to get a logo, and more. We talk about the rule of 12 - how it takes 12 interactions until they make a purchase; we talk about how everything in a startup takes twice as long and costs twice as much as you’d think. We talk about how incredibly difficult it is to get attention when you’re starting a company, what it’s like to work with a spouse, the importance of structure and more. I’ve been an entrepreneur for over ten years now, and Stephanie’s advice and experience felt spot on from my perspective.

About Stephanie & Kory: Kory Perez is an Navy O-3 and FRS Instructor Pilot for the MH-60S in Coronado, CA. He started out at the Naval Academy, and has been on Active Duty for over 7 years, obtaining a Master’s Degree in Systems Analysis at the Naval Postgraduate School.

Stephanie Perez is the Founder & CEO of Perspective Fitwear, a company she co-founded with her husband, Kory, with the goal of developing a line of fitwear designed with the woman’s body in mind, and to help their customers feel both confident and comfortable. Stephanie is a collegiate athlete and Ironman triathlete. Prior to founding Perspective Fitwear, she worked in Merchandise Buying/Planning for Macy’s in New York City.

Our Sponsor:

  • StoryBox- People trust each other more than advertising. StoryBox provides the tools and supports businesses need to take the best things customers say about them, and use them to drive more sales and referrals. StoryBox offers a 10% discount to companies employing veterans of the US Armed Forces.

  • Audible is offering one FREE audio book to Beyond the Uniform listeners. You can claim this offer here, and see a list of books recommended by my guests at BeyondTheUniform.io/books

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