BTU #253 - Army Green Beret to Product Marketing @ GoPro (Jeremy Hendricks)


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Why Listen: I LOVED my chat with Jeremy. He is a man who values authenticity in his personal and professional life, and he found a company - GoPro - that prizes that as well. In this interview we do a deep dive on both the Product Management and Product Marketing roles. We talk about Business School, and how to evaluate whether this is the right path for you. We talk about how what you did in undergrad and what you did in the military can inform what you do, but don’t have to dictate your path. And we talk about why Veterans may love working at a company with a physical product, just like GoPro.

About Jeremy: Jeremy Hendricks is a Product Marketing Manager at GoPro. He started out at the University of Scranton, and served in the US Army for 9 years - as Army Signal Corps officer, and then with the US Army Special Forces as a Detachment Commander, where his team specialized in military free fall ops and Special Reconnaissance. After his military service he got his MBA at the Berkeley Haas School of Business, where he did an internship with GoPro. Since graduation, he has worked at GoPro for nearly four years, starting as a Product Manager.

Our Sponsor:

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  • Audible is offering one FREE audio book to Beyond the Uniform listeners. You can claim this offer here, and see a list of books recommended by my guests at

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