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Why does Facebook want you to date?

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Manage episode 244915565 series 2487591
Content provided by BBC and BBC Radio 4. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC Radio 4 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Facebook helps connect people, but now it’s on a new mission to get people to fall in love. Facebook users in the US — it will be available in Europe next year — can create a dating profile and curate a list of secret crushes from among your friends.

The dating industry is massive — estimates say that it will be worth $12 billion a year by 2020 — but Facebook has said its feature will be free. So, why is the social network getting into the business of love? Could it be after even more data about us?

In this episode we speak to The Atlantic’s Kaitlyn Tiffany, who was at the official Facebook Dating launch party in New York. She talks about how it works and whether it could be a success. We also speak to developer Ben Berman, who’s created a game called Monster Match to show exactly how dating app algorithms work.

Presenter: Tina Daheley Producers: Alicia Burrell, Harriet Noble and Lucy Hancock Mixed by Nicolas Raufast Editor: John Shields

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345 episodes

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Why does Facebook want you to date?

Beyond Today

971 subscribers

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Manage episode 244915565 series 2487591
Content provided by BBC and BBC Radio 4. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC Radio 4 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Facebook helps connect people, but now it’s on a new mission to get people to fall in love. Facebook users in the US — it will be available in Europe next year — can create a dating profile and curate a list of secret crushes from among your friends.

The dating industry is massive — estimates say that it will be worth $12 billion a year by 2020 — but Facebook has said its feature will be free. So, why is the social network getting into the business of love? Could it be after even more data about us?

In this episode we speak to The Atlantic’s Kaitlyn Tiffany, who was at the official Facebook Dating launch party in New York. She talks about how it works and whether it could be a success. We also speak to developer Ben Berman, who’s created a game called Monster Match to show exactly how dating app algorithms work.

Presenter: Tina Daheley Producers: Alicia Burrell, Harriet Noble and Lucy Hancock Mixed by Nicolas Raufast Editor: John Shields

  continue reading

345 episodes

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