B&P #39: mymuesli co-founder: What is product-market fit, really?


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Max Wittrock on finding the right idea to build a startup & to kick off a business

In this episode Britta Weddeling, editor-in-chief at Bits & Pretzels, welcomes Max Wittrock! He is the co-founder of German breakfast cereals brand mymuesli, which was one of the first companies to allow customers to create their own breakfast cereals. In this podcast Max shares best practises from his 14 years experience in the startup ecosystem including his ABC for product market fit for founders – from finding the right idea for your startup to testing and proving your business thesis in the markets.

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Britta Weddeling, Editor-in-Chief of Bits & Pretzels


Max Wittrock, founder of mymuesli


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53 episodes