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The cannabis challenge: How do companies sell their cannabis brands in a highly regulated environment like Canada’s?
Manage episode 221820326 series 2343769
On BIV Today...
Peter McDonough, who has led some of the largest brand-building exercises, discusses this and his new role with a Canadian bioscience firm looking at the next stage of legalization—infused beverages and edibles.
Kirk LaPointe hosts, see more at https://biv.com/.
See omnystudio.com/listener for privacy information.
925 episodes
Manage episode 221820326 series 2343769
On BIV Today...
Peter McDonough, who has led some of the largest brand-building exercises, discusses this and his new role with a Canadian bioscience firm looking at the next stage of legalization—infused beverages and edibles.
Kirk LaPointe hosts, see more at https://biv.com/.
See omnystudio.com/listener for privacy information.
925 episodes
All episodes
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