251: The High Price Of Sameness

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Manage episode 240144039 series 1098895
By Dr. Jerry Kennedy. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Are chiropractors that different? I used to think so. But when you look closer at it, chiropractors say a lot of the same things (in slightly different ways). They use a lot of the same materials (mostly bought from the same place). Heck…even half of their logos look the same.

In this episode, I talk about the price that chiropractors pay for being the same as everyone else. I discuss why most chiropractors aren’t unique. I also challenge chiropractors to start setting themselves apart. Enjoy!

251 episodes