Seth Godin: Do Bad Work


Manage episode 191715843 series 111547
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Welcome to the second season of Simplify! As we mentioned, we're phasing out this RSS feed, so if you want to hear more great stuff, subscribe to the new podcast! iTunes: PocketCasts: Overcast: RSS: // In this season's first episode, Caitlin Schiller talks to the bestselling author and legend of marketing and entrepreneurship, Seth Godin. Building on his own experience, Godin explains how when we find ourselves stuck and unable to move something forward, it’s because we’re afraid. He touches on the ideas in his bestsellers Permission Marketing, Purple Cow, and Linchpin, and talks through a few ways to stop hiding, including why sometimes you have to do bad work. After the interview, Ben Schuman-Stoler joins Caitlin to go deeper into the ideas and books covered in this episode. Find out what it means to be remarkable, why authenticity might be a lie, and why reading is a superpower. Simplify is made with love by Blinkist. For more info, including links to everything we discussed in the episode and a voucher to use Blinkist for free, go to If you want to say hi to Ben and Caitlin in the meantime, you can find them on Twitter: [@bsto][1] and [@CaitlinSchiller][2]. And we have a favor to ask! We want to include your voices in this season of Simplify. Specifically, we’d love to hear how you would answer one of the questions we always ask our guests: “What have you discovered was much easier than you initially thought it was?” Just record your answer as a Voice Memo on your phone and email the audio file to us at // That excellent intro and outro music you heard is by Nico Guiang. You can find more of it on Soundcloud (@niceaux) and Facebook (

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