Blister Speaker Series 2.3: Moment Skis CEO, Luke Jacobson

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In our latest BLISTER Speaker Series at Western Colorado University, Moment Skis CEO, Luke Jacobson, talks about managing the significant growth of this indie brand; manufacturing in Sparks, Nevada; crucial decisions he’s had to make; how he would assess those decisions in hindsight; and more.

TOPICS & TIMES:

  • What separates Moment from other “indie” brands (2:55)
  • Luke’s background & start with Moment (4:30)
  • Taking a leap at SIA / Outdoor Retailer (11:25)
  • Becoming CEO, lessons learned (15:55)
  • Marketing do’s and don’ts (29:44)
  • Moment’s biggest growth periods (32:35)
  • How have tariffs affected manufacturing? (36:24)
  • Would it be harder or easier to start Moment today? (38:09)
  • Audience Q&A (Western vs. Proust) (40:14)


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