By Brian Casel, Jordan Gal and Bootstrapped Web. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

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All the Things

14d ago 48:50

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Jordan and Brian are back with new podcasting gear and set-ups. Today’s topics cover a little bit of everything: from making quality content, to morale boosting Zoom meeting activities. They are also talking about Jordan’s experience working with Shopify, Brian’s 2021 goals for consistency, as well as a surprise nomination, onboarding and conversion, marketing and tracking, and niche podcasting.

“If you keep hammering on a topic that resonates with people, stuff still sits on the internet and attracts people.” – Brian

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Here are today’s conversation points:

Making quality content
Friday snapshots, Spotify Wrapped Year in Review
Black Friday and Cyber Monday wrap-up
Shopify checkouts, quirks, and limitations
Nomination for bootstrapper podcasts
ProcessKit onboarding and the core of the product
How to change from conversion to paid?
Marketing
- Marketing and tracking from two different sources
- Paypal, what?!
- Focusing your marketing efforts; niching down
Goals for 2021: consistency
Podcasting in a niche versus having a wide audience

“When you’re selling in an app store but you have your own website, there is a big disconnect on tracking.” – Jordan

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Resources:

Microconf: SaaS Podcast Awards

As always, thanks for tuning in. Head here to leave a review on iTunes.

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