Canadian wines & how to grow a strong international brand with Richard Slingerland, VP of Sales at Pillitteri Estates Winery
Manage episode 258273734 series 1402999
Pillitteri Estates Winery is a family owned winery in the heart of Niagara, Ontario. They are the world’s largest estate producer of Icewine and the official wine supplier for Team Canada.
Pillitteri Estates Winery has been working in the Chinese market since 1999, establishing itself as the world’s premier brand of Icewine.
In this podcast we sit down with Richard Slingerland, VP of Sales to discuss all there is to know about Canadian wines. We also discuss the impact of climate change on Icewine and wine production. Richard also shares how the winery came about producing their Reserva Famiglia in a traditional Italian appassimento stye. To conclude, we discuss how to grow you brand abroad and in the Chinese market.
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