Five Minute Friday: Why Your Boutique Needs Live Selling (and How to Start Today)

Boutique Chat

In this episode of Five Minute Friday, we're answering one of the most asked questions inside the Boutique Hub: How do I go live and sell?

If you've been nervous about starting live selling, or you're not sure where to begin, this episode gives you the confidence and tools to just start. Live selling is one of the fastest ways to grow your boutique sales, engage your customers, and create urgency online.

🔑 Key Takeaways:

Why Go Live?

• Live selling helps you connect with customers beyond your store hours.

• Creates urgency and FOMO that drives faster purchases.

• Lets customers see the real you and builds trust.

How to Start Selling Live

• Don't wait for perfect — start raw and authentic.

• Educate your customers on how to comment, claim, and pay.

• Choose the right platform (Facebook, Instagram, apps like CommentSold).

Tools You Need to Succeed

• A tripod, ring light, strong internet, and hang tags for items.

• Optional: an assistant or fit models to show sizing and keep things moving.

Marketing Your Live Sales

• Promote with texts, emails, and teaser posts.

• Be on time — just like you would opening your store.

• Repurpose your live by reposting or using watch parties to extend reach.

Pro Tips to Boost Engagement

• Aim for at least 60 minutes to maximize watch time and sales.

• Play games, offer giveaways, and call on friends to comment and boost engagement early.

• Reward your community and have fun — customers buy when they enjoy spending time with you.

Not a member yet? These are the kinds of strategies waiting for you inside the Hub to help you grow smarter.

Want more? Join the Boutique Hub: https://tbhub.co/podcastjoin