Bold Venture - Cruise To Batabano (05-12-52)

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By Bob Camardella. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
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Cruise To Batabano (Aired May 12, 1952)
Bold Venture was a classy production from start to finish. At an estimated cost of $36,000 per taping week [or about $12,000 per episode], it pretty much had to have been. Even subtracting the Bogarts' contribution of $5,000 per episode, that still left $7,000 per episode to fund the remaining production costs. That's about $420,000 a week in today's dollars. More than enough budget to ensure a top notch production. The cost to the sponsor-subscribers reportedly varied between $25 a week to as much as $250 a week, depending on the size and reach of the target market(s). That would have yielded anywhere from $975,000 to $9.75M over the course of three years of Bold Venture's sales. Even arbitrarily averaging the varying theoretical sales would have yielded on the order of at least $5M to Ziv and company over three years. Subtracting even $1M in production and marketing costs would have yielded at least a $4M profit. THIS EPISODE: May 12, 1952. Program #37. ZIV Syndication. "A Cruise To Batabano". Commercials added locally. A shipment of silk causes two murders and involves Slate Shannon and Sailor in intrigue when they're hired to deliver a yacht to Batabano and deliver a letter to Emilio Lopez. Humphrey Bogart, Lauren Bacall, Barton Yarborough, David Rose (composer, conductor), Jester Hairston, Henry Hayward (director), Morton Fine (writer), David Friedkin (writer). 28:38. Episode Notes From The Radio Gold Index.
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